Start With Why

Simon Sinek argues that the most enduring leaders and organizations succeed because they start by communicating their purpose, their “why”, before describing what they do or how they do it. Using his “Golden Circle” framework and examples ranging from Apple to the Wright Brothers, he shows how clarity of purpose inspires loyalty in employees and […]

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The Ride of a Lifetime

Robert Iger reflects on his fifteen years as CEO of The Walt Disney Company, during which he oversaw the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox and the launch of Disney+. He weaves leadership lessons — optimism, courage, decisiveness, fairness, curiosity — into candid accounts of negotiating with founders, navigating crises, and managing […]

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