Cake

CAKE specializes in providing solutions for affiliate marketing solutions that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like generating reports, sending creative assets, reconciling billing, and paying partners. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program with one tool.

Acquisition Insight

Acquired in 2019, Cake joined Perseus to strengthen its position in the performance marketing space. Cake’s President, Santi Pierini, noted that Perseus’ proven track record of delivering long-term value and stability made it an ideal fit to support Cake’s growth and better serve its customers.

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