Perseus Group acquires “Cake” and “Journey by Cake” businesses

Perseus Group, an operating group of Constellation Software Inc., has acquired the Cake and Journey by Cake businesses (“Cake”) for performance marketing.

“We are pleased to have acquired Cake,” said Dexter Salna, President of Perseus. “Their strong management team and focus on serving performance marketing customers make them a promising addition to Perseus.”

Launched in 2010, Cake is a leading global provider of performance marketing software. Cake enables its customers’ affiliate marketing and lead distribution operations.

“Perseus has a proven track record of delivering long-term value and stability to the companies it invests in,” said Santi Pierini, President of Cake. “We’re happy to be a part of Perseus and look forward to leveraging their stability, expertise and long-term view to grow Cake and better serve our customers.”


Perseus Group
The Perseus Group is an operating group of Constellation Software Inc. Perseus acquires and invests in software businesses that are committed to providing long-term solutions and life-long partnerships to customers. For more information, visit:

Cake is a global provider of performance marketing software that empowers more than 500 advertisers, networks and publishers. It allows them to manage, measure and optimize their digital marketing campaigns, in real-time. Established in 2010, Cake specializes in providing precise, intelligent and transparent solutions for affiliate marketing and lead distribution. Cake is headquartered in Newport Beach, with operations in London and New Delhi. For more information, visit